THE ADVANTAGES OF VIRTUAL TOURS FOR REAL ESTATE
In the past few years, virtual tours have become more popular and we can see more of them on the internet.
Whether virtual tours through museums, sights, online shopping or even e-learning modules – virtual tours are increasingly present on the Internet.
The real estate market has not waited long for this technology, which brings many benefits.
A 360 DEGREE VIRTUAL TOUR REDUCES UNNECESSARY ON-SITE VISITS
Thanks to the virtual tour, the potential buyer has the opportunity to better see the rooms that make up the property, as well as the connections between the different rooms. He also has a better idea of the available volumes and surfaces. Thanks to a virtual tour, he can better imagine living in the house or apartment.
In order to get a better view of the property for sale, the potential buyer will limit their visits to the properties that they REALLY liked. Since a buyer visits an average of 5 to 7 homes before deciding to buy, this technology saves time for both the buyer and the seller or real estate agency.
A 360 DEGREE VIRTUAL TOUR ALLOWS YOU TO VISIT A PROPERTY FROM A DISTANCE
Another great benefit to the property of a 360 degree virtual tour is the fact that the property can be visited remotely and 24 hours a day.
No more time zone problems. You can show a property in South Africa or New York to a client in Europe! (And vice versa)
Imagine if your customer based in Frankfurt or Munich want to purchase a villa in Mallorca.
Offer them a first visit thanks to a virtual visit so as not to waste time on properties that may not suit them perfectly.
Furthermore, and until proven otherwise (we can never know everything in advance), a virtual tour allows you to visit a house without having to worry about the health constraints of a COVID-19 pandemic … for example.
Providing a virtual tour of a property for sale does not deprive the real estate agent of the opportunity to interact directly with the potential buyer.
Thanks to the video conference integrated into the visit and the possibility of providing live support to the customer during this visit, the real estate agent maintains his role as an advisor.
The conversion rate is much higher as shoppers only visit the goods that they have already been able to identify through the virtual visit. This reduces unpleasant surprises and disappointments.
YOU CAN SELL YOUR PROPERTY BETTER WITH A VIRTUAL TOUR
A virtual tour will undoubtedly set you apart from the competition. But what does it mean to stand out from the competition with 360 virtual tours?
First of all, websites specializing in real estate (such as Immoscout24, immonet …) are visited much more frequently if the advertisement contains a virtual visit. In fact, an ad with a virtual tour generates 3 to 5 times more contacts than a simple ad.
And by offering virtual tours for its customers, the real estate agency can set itself apart from the tough competition.
At least that’s the opinion of 93% of real estate agents who believe that offering virtual tours can set you apart from the competition.
SELL FASTER THANKS TO MODERN TECHNOLOGY
If you put a 360-degree virtual tour of your property for sale or rental online, the sale or rental period will be shortened.
In fact, the potential buyer or tenant has already made their pre-visit online (alone or with the real estate agency) and will only choose to go there to confirm their interest or to better appreciate the area.
In addition, an ad with a virtual tour is shared 60% more on social networks. Better visibility on the Internet generates more visits.
On average, a real estate agent who posts an ad with a virtual tour has 200% more calls!
The engagement rate for a “normal” ad is 24%, while one with a virtual tour is 48%.
A VIRTUAL VISIT IMPROVES THE REAL ESTATE AGENCY’S BRAND IMAGE
Offering this service for its customers gives the agency a modern image.
80% of private individuals prefer to entrust the sale of their property to agencies that offer virtual tours!
85% of potential buyers want the opportunity to visit them virtually before they go
WHERE CAN WE PLACE VIRTUAL TOURS AND 360 DEGREE PHOTOS?
For 360-degree photos, you can insert them directly on your website. Facebook also accepts 360-degree photos.
Finally, thanks to Google Maps and Google My Business, Google is ideal for highlighting your virtual tours. In addition, it improves your Google SEO and the ranking of your website or GoogleMyBusiness listing.
Virtual tours (that is, from several interconnected 360-degree photos. Further information on virtual tours in this article) can be inserted on your website, but also on the various special property pages.
Your visits can also be hosted on servers and a link to those visits can be placed on your website. To see the different offers you can visit this page.